The News Nirvana Podcast

Ep. 41: Aligning your local media organization with your purpose

Veteran editor and digital news guru Bob Rose joins host Nick Parker on this latest episode of the News Nirvana Podcast.  Their in-depth conversation focuses on rebuilding trust and fostering partnerships with the communities we cover. The episode also explores the importance of aligning our content with both our varied modes of delivery and with the business partners we look to for continued revenue.

Ep. 40: Where did we come from, where do we go?

Host Nick Parker and producer Cherry Wolf take a look back at the 2023 season of the News Nirvana podcast reflecting on some favorite episodes, why the show is important to them, and some guests they're looking forward to in 2024.

Ep. 39: Balancing journalism with the business of supporting it

Industry expert Gordon Borrell joins host Nick Parker to discuss the evolving relationship between editorial and business. The two explore challenges faced by media outlets when adapting to the ever-changing advertising trends all while maintaining impactful news coverage. Reflecting on past revenue models versus modern equivalents, Borrell offers valuable insights into the ongoing evolution of news media.

Ep. 38: Navigating the shift to digital-first

In this episode of the News Nirvana podcast, Jared Frank from KHQ-TV and Josh Kidd from Block Communications join host Nick Parker to explore the challenges we may face adopting a digital-first mindset. The conversation delves into content repurposing strategies, the immediate impact of digital channels, and the importance of owning digital spaces amid social media's uncertain future. Listen as they navigate the evolving digital landscape and strategies in media and broadcasting.

Ep. 37: Unlocking the digital video landscape with Sean Evans

In this episode of the News Nirvana podcast, host Nick Parker engages in a conversation with Sean Evans, Director of OTT and Video at BLOX Digital. Together, they explore the dynamic realm of digital video, shedding light on platforms, audience growth strategies, and revenue maximization. Sean’s transition from a software development background to the world of broadcast news is a compelling example of our industry's adaptability. From clarifying essential terms like FAST channel and OTT to offering valuable insights, this episode underscores the value of embracing video both as a fundamental component of news delivery and as a revenue generator.

Ep. 36: Embracing branded content campaigns

David Arkin returns to the podcast to talk about working with news organizations to understand and embrace branded content campaigns—and the new revenue streams that come with it.

Ep. 35: The power of partnerships, shared audiences, and sponsored content

Join host Nick Parker for the newest episode of the News Nirvana podcast as he welcomes Lori Flowers, Manager of Integrated Marketing at Radio One. In this episode, Lori and Nick explore innovative approaches to marketing partnerships and delve into the power of sponsored content, which not only captivates and retains audiences but also amplifies revenue streams. Tune in now for invaluable insights into the evolving landscape of marketing.

Ep. 34: Training student journalists to be career ready - Part II

Steven Chappell and Matt Bird-Meyer continue their conversation with host Nick Parker on college media and how best to prepare student journalists to tackle our ever-changing media industry.

Ep. 33: Training student journalists to be career ready

Host Nick Parker returns to the world of college journalism in the first of a two-part series delving into the student media departments at Northwest Missouri State University and Monroe County (Mich.) Community College. Northwest's Steven Chappell and MCCC's Matt Bird-Meyer join the show to talk about preparing the next generation of journalists and how to best make them "career ready" when they leave the program.

Ep. 32: Looking in on the broadcast media landscape in Canada

Recorded earlier this summer, Broadcast Dialogue Editor Connie Thiessen joins host Nick Parker to discuss her role covering broadcast media in the Canadian markets and her perspective on the state of the industry.