The News Nirvana Podcast
Ep. 19: Rethinking sales, process, and leadership

Ep. 19: Rethinking sales, process, and leadership

June 28, 2022

Host Nick Parker decided it was time to meet his newly hired News Nirvana benefactor, so why not make a show of it? Nick had a plan for this episode to focus on new approaches to sales revenue processes. And they stuck to it—for the most part. But what really came out was an unplanned and unrestricted conversation on leadership, mentors, and making sure we're opening the door for the next generation of industry leaders.

Ep. 18: On audience + revenue

Ep. 18: On audience + revenue

June 7, 2022

Let's be honest here. Most of us just aren't very good at selling our own news product to the audience. As an industry, we don't always do a good job bragging about the good work we do and the important role we play in our communities. But engaging our audience and clearly defining how we fit in their lives is essential to solving the ever-evasive dilemma of audience revenue. Bridget Sibthorp-Moecker, Director of Audience at TownNews, joins the show to talk about discovering and utilizing available tools to not only bring in audience, but keep them in the fold.

Ep. 17: The role of the watchdog

Ep. 17: The role of the watchdog

May 5, 2022

This week we're joined by Daily Herald Assistant Managing Editor for Watchdog Reporting, Jake Griffin. In his 20-plus years of covering suburban Chicago for the Herald, Griffin has established himself as one of the leading watchdog reporters and columnists using reader tips and deep data dives to cover everything from elected officials, taxing districts, and the local effects of the COVID-19 pandemic.

Ep. 16: Content is king

Ep. 16: Content is king

April 12, 2022

Jed Williams and David Arkin are putting a new spin on local community media. The co-founders of Checkout DFW join host Nick Parker to talk about their fledgling publication and a new approach to both content and marketing partners (don’t call them advertisers!)

Ep. 15: It’s hope, but with teeth

Ep. 15: It’s hope, but with teeth

March 29, 2022

With new and refreshed approaches to revenue generation and audience engagement, the Richland Source, is carving out a successful model for community newspapers. Publisher Jay Allred and Engagement & Solutions Editor Brittany Schock join host Nick Parker to talk about their intentional approach to serving the community they cover.

Ep. 14: Student reporters leading the way

Ep. 14: Student reporters leading the way

February 22, 2022

A funny thing happens when student reporters are taught, and allowed, to act like professionals. Franklin College Pulliam School of Journalism director, John Krull, and senior reporter Taylor Wooten join Host Nick Parker to talk about how their program is leading the way through breaking news and statehouse reporting.

Ep. 13: On production and developing the next generation

Ep. 13: On production and developing the next generation

February 8, 2022

Emmy Award-winning digital news producer Cara Sabin, of WDRB in Louisville, joins host Nick Parker to talk about producing the news, driving traffic, and developing the next generation of reporters and producers.

Ep. 12: In support of the rural community newspapers

Ep. 12: In support of the rural community newspapers

January 25, 2022

Dr. Chad Stebbins, executive director of the International Society of Weekly Newspaper Editors, and past board chair Gary Sosniecki join the show for a conversation about community journalism, keeping newspapers in rural cities and the support role of their organization.

Ep. 11: Being a first ain’t all it’s cracked up to be

Ep. 11: Being a first ain’t all it’s cracked up to be

January 11, 2022

The Cohort's Alex Sujong Laughlin, joins host Nick Parker to talk about her new project through the Poynter Institute and the need to focus on gender and inclusion in media. 

Ep. 10: On data collection and creating meaningful engagement

Ep. 10: On data collection and creating meaningful engagement

December 14, 2021

Wick Communications' Reilly Kneedler joins host Nick Parker for a conversation on the importance of data collection and how we use it to engage our audiences and create places for meaningful conversation on the news and issues of our communities.