Host Nick Parker speaks with the visionaries and thought leaders who are transforming the way journalism is created, distributed, and monetized. The News Nirvana Podcast looks to uncover what content is most engaging, how modern technologies are changing news consumption, and how news organizations are reshaping their business models for tomorrow . . . and beyond.
Episodes
Tuesday Dec 03, 2024
Tuesday Dec 03, 2024
In this episode of the News Nirvana podcast, host Nick Parker welcomes back Bridget Sibthorp-Moeker, Director of Audience at BLOX Digital. They discuss the evolving landscape of subscription models in journalism, focusing on the innovative concept of gift subscriptions. Bridget shares insights on how media organizations can adapt to changing audience expectations and the importance of effectively communicating their unique value propositions. The conversation highlights the need for local journalism to remind communities of their presence and the critical role they play in supporting it. Tune in to explore how to engage audiences and enhance revenue through thoughtful subscription strategies.